Australia’s new ad campaign to increase international tourism to the country does so with typical Aussie directness – and raises a few eyebrows
Reuters: “The new campaign, which can be seen on Tourism Australia’s Web site (www.wherethebloodyhellareyou.com), features a series of Australian backdrops.
It begins with characters saying: “We’ve poured you a beer and we’ve had the camels shampooed, we’ve saved you a spot on the beach … and we’ve got the sharks out of the pool.”
A bikini-clad woman then asks: “So where the bloody hell are you?.”
Bailey and Prime Minister John Howard both defended the campaign against complaints about the use of the word “bloody,” a mild profanity used to express annoyance.
“It’s a colloquialism, it’s not a word that is seen quite in the same category as other words that nobody ought to use in public or on the media or in advertisements,” Howard said.
“I think the style of the advertisement is anything but offensive but is in fact in context and I think it’s a very effective ad,” he told reporters in Sydney.
Howard complained last month about the decline of good manners in Australian society, blaming the drop in standards on increasing vulgarity on television.” [Read the full story]
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