Where The Bloody Hell Are You ad goes flat in Canada
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The Canadians don't have a problem with the language in the now infamous Australian "Where The Bloody Hell Are You?" - but they do have a problem with Aussie beer
I wrote recently about the Australian tourist board's "Where The Bloody Hell Are You?" ad, which has been causing a bit of (needless) stir because of its use of the word "bloody". Now things have got really weird. Reuters reports:
"Canada has vetoed a scene in a controversial Australian tourism campaign where a character lures visitors by saying "We've poured you a beer!"
Australian Tourism Minister Fran Bailey said Canadian regulators had now lost their sense of humour.
"Buying a mate a beer is about as Australian as you can get. But the Canadian regulator has banned the shot because implied unbranded alcohol consumption (a part-empty beer glass) is unacceptable," Bailey said in a statement.
While Canada doesn't appear to have a problem with the word "bloody", it has also prevented the ad from being broadcast during two family programmes because of the word "hell". [Full story]
It's hard to believe people get paid to create such ludicrous situations. Still, the Australia Tourism board will have the last laugh. The controversy surrounding the ad has already created a huge amount of unexpected publicity for the country Down Under and this latest ridiculous decision will no doubt continue to do.
For the record, I think it's a great ad - it summarises many of Australia's best bits in 60 seconds flat and it even features a whale shark too...
Other Travelhappy stories of interest:
- Australia Says: Where The Bloody Hell Are You?
- Anyone for a pint of Piss? - Photo Friday
- Exmouth, Western Australia
- Paying Bloggers For Travel Tips
- Backpacking Queensland, Australia
Make A Comment: ( 1 so far )
One Response to “Where The Bloody Hell Are You ad goes flat in Canada”
Captain Planet
August 31st, 2006
What the bloody hell where they thinking. This ad is bad for the environment, bad for publicity. Why not spend the money on protecting what we’ve got left on our planet. Tourist destroy our natural vegetation. Imagine all their trash being left behind. Australia will become a tip!!
Captain Planet
Savin the Planet